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3 Reasons Why You Should Add Services To Your Product Portfolio
Ever since I was a kid I’ve been fascinated by what they call in the construction business heavy equipment: bulldozers, backhoes, and such. I’m always getting shooed away by those bored off-duty cops...
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Technical Skills Essential For Digital Marketers Of The Future
Marketing has changed, and marketers of the future will need to add a technological skill set to their creative talents if they want to take advantage of the opportunities digital marketing offers....
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How Data Visualization Is Changing Digital Marketing
As consumers have caught on to the gimmicks and pitches so prevalent in traditional advertising, marketers have had to adapt. Now data visualization is forcing them to adapt again. Once upon a time,...
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Sometimes More Is Better: Hubspot Research Shows Impact Of Volume On Reach...
Smartphone and laptop on kitchen table — Image by © heshphoto/Corbis Whenever I speak to an audience and ask this question: “Which is more important: quality or quantity?”, 100% of the time, 100% of...
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Influencer Marketing’s Dirty Little Secret
Good brands and agencies, with the genuine intention of driving brand advocacy, are being grossly misled by what are often referred to as ‘influencer marketing’ companies. There’s a pervasive dirty...
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No More “Used Car Salesman” Jokes? Welcome To The New World Of Used Car Sales
There’s an old joke that goes: “What’s the difference between a used car salesman and [insert any type of salesman, consultant, agent or other professional ‘persuader.’]? Answer: The used car salesman...
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Human Data: The Quest To Deliver Experience [VIDEO]
In the past few months I have met with a half a dozen Big Data companies. With each successive meeting, it becomes increasingly clear how the merits of information will transform the way companies look...
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How To Win At Cross-Channel Marketing
Never before have marketers had so much data available to them about the habits of consumers. Never before though have they struggled so much to make connected and meaningful sense of this treasure...
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Publish Or Perish – The Future Of Storytelling [VIDEO]
If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. You must know and believe that the world has changed. Adapt or risk extinction. Earlier...
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The Best Way To Convert New Buyers Is To Help Them First
I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges...
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5 Things Marketing Executives Need To Know About SEO
Any marketing executive knows that SEO is important for both online and offline businesses. A good online presence can make the difference between an average company and a highly successful one....
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Sales Needs Marketing More Than Ever
The changing relationship between buyers/consumers and sellers demands that brands and messages are shared in real time, all the time, and in the right ways — and it’s not a passing trend. Digital...
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The B2B Content Marketing Buyer Disconnect
The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing....
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Are You Using First-Party Data To Drive Personalized Customer Experience?
Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have...
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Stand for Something And People Will Stand With You – How Controversy Can Help...
A while ago, I read an article which looked at the controversial tactics employed by People for the Ethical Treatment of Animals (PETA). PETA regularly makes headlines due to their promotional tactics...
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Challenger Marketing: How To Succeed In Today’s B2B Battleground [VIDEO]
“Our biggest competitors are our customers.” This was one of the bold statements Brent Adamson, co-author of “The Challenger Sale” and the recently released book “The Challenger Customer,” made during...
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Shutterstock Report: The Face Of Marketing Is Changing – And It Doesn’t...
One of the most onerous tasks associated with content marketing is finding “the perfect image.” Does it accurately represent the content and intended audience? Is it shocking enough to capture people’s...
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Bright Shiny Objects And Their Effect On Innovation and Technology
Innovation and technology have become cornerstones of our society. Whether we are the innovators of the creation or the end users, we thrive and demand more of what we want and keep pursuing it to an...
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The Fine Art Of Note-Taking
I took a peek at my son’s school notebook recently. If less really is more, he takes terrific notes. I’m not even sure why I spent $5.49 on that notebook. The back of a ticket stub would have sufficed....
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Luddites And Leaders In The Professional Services Industry
Surely you are well aware of the exploits of Sherwood Forest’s most famous (or perhaps infamous) legend, Robin Hood. But did you know that another antihero also took up residence in Sherwood Forest?...
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